When you own your own company, it is essential that you evolve and grow with the times. This is essential to maintaining any business. I have an HVAC company that has seen its market share slip over the last decade. This has to do with the added competition but is also due to the fact that I haven’t been marketing properly. While ethics and reputation are corner stones of my business, I had to update the way I chose to market that business. It was very clear to me that I had to stop thinking that traditional marketing would do the trick. Instead, I needed to get with the times and embrace digital and online marketing. The online marketing service started by completely updating my web presence. The website was made to be interactive and more than just a passive site. Additionally, through search engine marketing, my new HVAC online platform was being strategically placed before the segment of people that were looking for me. And they did it with such ease while showing me what they were planning to do all along the way. Through the expertise of the online marketing service, I could see that my advertising dollars were getting good returns. SEO and link building gave my HVAC business the edge I had been wanting for a long time. Again, it’s all about being able to evolve and learn as we go. To do otherwise is to ignore reality and have your business wither on the vine.